Digital Transformation: Grow or Fade Away

Is it important a digital transformation?

“Digital transformation? Oh no, that’s for big companies, not for me. ” Many SMEs and individuals thought this. They imagine huge projects with dozens of people involved, expensive software & hardware purchases as well as many months of design and implementation.

They are wrong.

Beyond the necessary elements and time, digital transformation is just in the head. And it’s totally unrelated with costs, time or the size of the organization. Simply, it has to do with the decision to grow.

“But how?”

Next we will explain it.

Without going into deep definitions, digital transformation involves technologyintegration into the overall organization. It is a reconsideration about how things are done. Get out from the current state and go one step further, to be as close as possible to the market’s demand. A question arises: what technology could I integrate? Some of the most used at the moment are:

  • Cloud computing.
  • Customer management apps.
  • Data analysis.
  • Business Intelligence.
  • Digital Marketing.

Again, we return to what seems complicated. But it’s not like that. A simple example. Many companies use on-site office packages, that is, a set of applications that allow to perform several tasks on files and documents, installed on a central server or on each of the company’s workstations. Office, Excel and Word as the best known group. Digital transformation there means switching to same applications but in the cloud. An immediate advantage: costs and time reduction, since there is no licensing, renovation and software updates payments; just pay for the application use, in different time frames (service providers admit several contracting modes).

Conclusion (by now)

Of course this is a general idea, not intended to be a general receipe for everyone. Each organization is different, so digital transformation must be done after a carefully analysis and study of all the organization’s relevant policies and processes. But what is true is that at some point, sooner than later, every organization must rethink its digital transformation, under risk of being left behind in the race to grow in the market. Thus, not to despair but not become complacent.

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