Tourism And Technology: What Do We Talk About?
Let’s say you’re at home, sitting on the living room couch, watching your favorite show. Suddenly, the image of a city, a landscape or a show pops up on the screen. So you decide that you want to travel there. You take your mobile phone (or open your laptop) and enter a portal to buy discounted air tickets. Then, he opens an app to book a hotel room or rent an apartment to lodge in. With another app you book the transportation and finally, you decide to attend some musical or sports event to improve your experience there. In the lapse of a few minutes, you have your tour set up. And all this without having ever interacted with a single person. Welcome to the world of tourism and technology.
It is very clear that tourism and technology are a perfect match. And they are a reality. According to Think With Google, 1 in 3 international travelers are interested in using digital assistants to plan or book trips. This combination goes beyond the development of a website or user experience, but aims at the continuous improvement of business processes, a new customer relationship through better service. And above all to develop new business models.
Present and Future
Below we will show some of the current technologies that impact the travel industry and those that will shape its future.
Mobile technology: undoubtedly the basis of this entire revolution. The smartphone is today our travel planner, tour guide, travel agency as well as who recommends the best places to visit in our destination. This makes it clear that the tourism company must focus strongly its communication and services towards such devices.
Augmented reality: Virtual reality is a trend that is growing every day. It provides travel agencies with many possibilities, since it allows them to show potential customers the benefits and wonders of the destinations it offers. An example of this is when a client wants to book a hotel room. He can see through the VR how that room is, the different services and spaces offered by the hotel as well as the dimensions of the site.
Blockchain: Although we do not yet perceive specific applications, there are many opportunities that blockchain can provide to tourism. The use of crypto-currency for payments and transfers, identification of passengers and secure reservation chain are some of them.
Big Data: The massive storage of data allows to process them to obtain valuable statistical information. In the case of tourism, it allows detecting behavior patterns in travelers. We can mention travel frequency, places of accommodation, destinations, activities, among others. These patterns can be used as information for prediction tools of future activities of the clients.
Data networks: The development and implementation of faster data networks, such as 5G or Wi-Fi 6, allows for a greater coverage range, more reliable connections as well as better data transfer speeds. This in turn will allow immersive technologies to reach the customer more quickly. The client will then be able to know, evaluate – and why not enjoy – the destination chosen for their trip in advance.
End of the Journey
As a summary of what we have shown, technology and tourism is a reality with an impressive future. And while it opens up infinite possibilities, it also requires constant updating. To know, to evaluate and to implement will be the norm in this matter.
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