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A New Digital Transformation? Yes, And It’s Imperative

New Digital Transformation

Why We Are Talking About a New Digital Transformation?

It’s more than clear that the world has changed “thanks” to Covid-19. Individually and socially. And after health, its main victim is the economy. We are in a deep recession whose bottom is not yet in sight. In the context of so great uncertainty, we in the business world are asking ourselves: can we do anything? Yes. As the adage says, charity began at home. So we have to paint a picture of the situation. First, we have to analyze the business processes to see how we worked before the stop. And from there, go towards the new digital transformation.

Why are we talking about a new digital transformation? In a previous entry, we said that “digital transformation involves technology integration into the overall organization. It is a reconsideration of how things are done. Get out from the current state and go one step further, to be as close as possible to the market’s demand”. Well, we no longer only have to integrate technology, but do so in a way that allows us to survive in the market. Here are some features of this new paradigm.

Brand New Features

Agility: This is the first concept to incorporate. Perhaps the most important. The organization must change its technological framework as quickly as possible. To do this, if it hasn’t, it must go to the cloud. Except in very specific areas – health services, for example – the cloud should be the place where the SMB has its technology structure. Why? Cloud computing -especially the public one- adapts perfectly to the company’s specific or strategic needs quickly. What does this mean? Cost reduction. Investment savings.

Consolidation: The situation after the Coronavirus caused a paradigm shift. We went from the discussion “home working yes / home working no” to “let’s work remotely or close the company forever”. In this scheme – which will remain after the pandemic – it’s essential to consolidate the online collaboration tools. Although the Shadow IT will not disappear, it’s important that the IT manager (or whoever is acting as such) brings together all the online activities in the business universe in a single collaborative application.

Automation everywhere: We talked about it previously, in relation to customer support. Now we have to go one step further. With homebound workers situation – a scenario that could be repeated in the future – there is no reason to doubt its implementation in the company. And not only to external customers but also to internal ones; that is, to implement automated routines to eliminate repetitive tasks within the business information flow.

Backup: Although when we talked about agility as a new feature we said that the technological framework of the company should be in the cloud, it’s no less true that we must have a plan B. And that plan must be the backup. A copy of the business’ essential information must be kept locally, as well as basic applications that can run on their own hardware. That way, in the event of an Internet service disruption, the company can continue to be operational, at least in its basic operations.


We won’t go too far in this closing. Today companies – particularly small and medium sized ones – have to re-evaluate their business ideas and processes. And support the emerging with technology. Agile, reliable and backed up. From engaging the digital marketing world via a simple Facebook page to integrating external and internal information systems; no one can afford not to prepare for the hard times ahead. Because the alternative is, plain and simple, the disappearance from the market. In short, embracing the new digital transformation.


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